Local Business Marketing On Facebook
Today, I thought I’d give you local business owners a series of tips on how to handle this behemoth known as Facebook. If you are a local business owner then before you ask, yes Facebook marketing matters to you too!
I am going to save the discussion of Facebook ads for a future post. But you should know that Facebook ads could be one of the most targeted and profitable ways to market on Facebook.
Today, however, let’s explore how to use Facebook in a lot of other ways (i.e. FREE) to market your products and websites.
The starting point for your presence on Facebook is your profile page.
Your profile page is basically a landing page that you design in order to convert your friends to engage with certain parts of your identity.
If you want to use this free Facebook marketing strategy, the secret is to expand your network as much as possible. The way to do this is to expand! Start a group and you create a central place for customers, partners, and friends to participate in conversations around your brand. Facebook groups come with boards for posting discussion topics, photos, videos, and links right out of the box. And the best part about Groups is you can create as many as you like for free.
While Groups do offer a reasonably robust feature set with no setup, you’re not able to extend their functionality with Facebook applications. In order to use those, you will need to get a Facebook Fan Page.
Fan Pages were launched by Facebook in November 2007 as a way for businesses of many types to easily establish a brand presence on Facebook. Fan Pages are more customizable than groups. You can add HTML, Flash, or even Facebook applications to your pages to extend their functionality. Fan Pages are a good option for small or local businesses that want to establish a presence on Facebook. Like groups, they’re another free and easy way to do viral marketing.
You can also join network marketing group, send out several comments, write notes, add friends, add events, join events, wall post on Groups, wall post on Friends Walls, post videos in Groups, cross pollinate with other Group Owners, add many photos, make sure all your privacy settings are OFF.
Never forget that Facebook is a society so don’t try to be a seller, try to solve others problems. Community is about communication, and that might be the best advertising you could hope for.
Brands are already networking and engaging with consumers via Facebook for leverage, a strengthening and generating a better understanding of the brand itself and customer relationships with it, and for participation and valuable feedback.
Don’t underestimated the power of this free Facebook marketing tool, you can connect with people around the world so easily.
Till next time,
-Dan
Your Local Internet Marketing Consultant
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5 Things To Consider When Publishing Your Local Newsletter
Providing a local newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company. This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project.
With a newsletter, you can inform the public about your company and products as well as services. You can keep them posted and updated about what’s going-on with your company as well as many of your promotions and offerings. With these, you keep on reminding your subscribers that you are still here and is willing to offer them good deals and services.
Local newsletters also allow you to impress your subscribers. It can show your expertise and knowledge about the topic at hand and the many benefits you can offer them. When you impress people, they will become potential customers and another great thing is that they can recommend you to their friends, colleagues and family. All of them could very well be customers in the future.
If you do not have a newsletter or publishing one for your site, then you may have to consider about researching and be well informed on how to publish one. It is not as easy as it seems but if and when you get the right idea and process, it will be smooth sailing from there on. Try to take the time to learn what you need to learn and get that newsletter ready and good to attract subscribers to your newsletter as well as traffic to your site.
In the next few paragraphs, I will provide you with some things to reflect on when you decide to start your own newsletter for your site. Here are five things to consider when publishing a newsletter.
Relate Your Content To Your Business
- Make sure that the content of your newsletter pertains to and closely associated with your business or the theme of your site. Do not dwell too far on what could be regarded as your field of expertise. You have started a site and your theme for your site will always be something you are knowledgeable about. For example; if you have a site that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such. You may also include content about your company and your staff.
- Remember that visitors of a certain site are there because they are interested in what the site has to offer. If they sign up for an opt-in list or for a newsletter this means that they want to be updated for that certain theme or subject. Be sure that when you publish your newsletter you are providing for the need of the subscriber as well as their interests.
Well Written and Content Rich Articles
- Ensure that you have well written, information riddled and content rich articles. You articles will be the body of your newsletter and that they should be able to excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammatical errors for it to look professional and believable. The trust of your client to you and newsletter is at stake here.
Fact Check Your Articles
- Make sure that you provide true facts and figures so that your reputation as an expert and knowledgeable in that field is not questioned. If you lose the trust of your subscribers these may persuade them to unsubscribe to your newsletter. You will lose many potential sales this way.
Keep Up-To-Date
- Provide fresh and new articles that can provide new information to your subscribers. If you publish stale and old news in your newsletter, there is a tendency that people or your subscribers already have read and known about them. This will lose their interest in your newsletter and they wont get to read what is most important, your ads. They may not open or read any of your succeeding newsletters losing your intention in writing and publishing newsletters, to get them to visit your site and make a purchase.
Don’t Copy Someone Else
- Never use copyrighted materials such as photos and articles. This is outright plagiarism, you may get into a lot of trouble for this. You can lose your business and get sued over copyright generic soft tabs cialis infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. All your investment in writing and publishing articles will be well worth it when you see your list build up and your traffic increasing.
There you have it. If you follow these simple steps you’ll be fast to publishing a local newsletter that your customers will not only subscribe to but actually look forward to reading.
Till next time,
-Dan
Your Local Internet Marketing Consultant
Have You Created A Facebook FanPage Yet?
I tell all my offline clients that they need to create and maintain a Facebook Fanpage for their local business. I tell them that if they’re serious about marketing their local business online then they must be marketing on Facebook.
Look, the reality is that Facebook as a singular marketplace is larger than every country in the world s ave
China and India.
But I’m not talking about marketing to your current Facebook friends and family, unless you enjoy torturing them with your latest affiliate offers. No, I’m talking about building a raving fan base of rabid consumers who want to buy from you because they trust, like and/or respect you.
So how do you separate the two; your family & friends from your potential customers? You create a Facebook FanPage. It’s designed for businesses to promote their businesses. And the best part? It really works.
I know you are already swamped with an ever-growing “to-do” list in this internet marketing quest. But I have a easy solution for you. I created a simple to follow, and easy to implement home cialis instructions study course to teach you how to (and what to avoid) in marketing on facebook. Are you to learn more? Then head on over to http://scrnch.me/facebook-how-to-video. This Facebook Marketing Video course will lead you by the hand to show you how to create your Facebook Fanpage. More importantly, we will show you in this video course how to add prospects who will turn into your raving fans.
Here’s that link again: http://scrnch.me/facebook-how-to-video. Jump in today and have your facebook fanpage created faster than you can say “money in the bank”.
‘Till next time,
-Dan
Your Local Internet Marketing Consultant
Article Marketing Tips: 4 Things ALL Articles Must Have
Today, let’s look at a few important article marketing tips that you should consider. Article marketing is an important facets in driving traffic to your local business website. Articles dictate a lot in the success and 
the drive of traffic one local website. Article marketing is and will remain a key element in making a site work. A local business owner must include articles in his or her website that are targeted towards their business.
Article marketing is known to be the force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie a local business owner gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.
But, it is not just about stuffing your site with articles.
Each article must contain certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more. They would also be able to recommend your site to others.
Here are some article marketing tips to help you and assist you in creating your article marketing campaign. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site.
Keywords and Keyword Phrases
An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they cialis for sale online are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything they want.
The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able t have articles about cars and their parts. There are many tools in the internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use this tool to determine what keywords to use and write about.
Keyword Density
Know that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to “feel” its presence. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site.
Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.
Good Article Content
Like what is stated above, you cannot just riddle an article with keywords. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.
People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.
Linking Articles
And another important thing to remember. If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, DON’T ever forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.
In summary, I hope you use these article marketing tips to drive traffic to your local business website. Don’t forget to use this powerful tool.
Till next time,
-Dan
Your Internet Marketing Consultant
Email Marketing Campaign – Your “Must Have” Check List
It’s time to launch your email marketing campaign; what should you know prior to setting your plan into motion? Well, before you do anything, you should first make certain that your sales staff and all sales departments are prepared to make the transactions generated by your email marketing campaign. Once your confident your business can handle a potential influx of sales, you should 
follow a few regimented steps to insure you’re making the most of your email marketing solutions. The below checklist will help you to determine what to do and when to do it.
Tip #1: Determine What Day(s) Of The Week To Send Your Messages
The theories on this choice are numerous. Many experts suggest targeting individual customers over the weekend but business-to-business hopefuls on a Friday. However, a recent study indicates the best day to issue B2B email marketing messages is Monday or Tuesday. The truth is, there is no hard and fast rule for this factor. Do your own research to determine what day you think is best for your email marketing campaign. Consider testing several days and determining which one gets the best response.
Tip #2: Time Of The Day?
There are two times of day that are historically best for sending a marketing email, mid-morning and right after lunch. At these two times, people tend to be more receptive to what lands in their inbox.
Tip #3: Monitoring Responses
After you’ve determined when and what time you’ll be sending your marketing email, you should prepare to monitor responses. Your monitoring efforts should cover everything from replies to unsubscribes. buy cialis 10mg Monitoring your responses early can help you to eliminate and even avoid certain link and spam problems.
Tip #4: Create The Email Content
Now it’s time to deliver that email and the final step should be creating and email that is attractive, but not too “spam like” that customers will take time to read and find easy to navigate. An effective interface will enable you to track the results of your email campaign and move ahead as a result of that tracking.
Below you will find a summarized “tip list” derived from various email marketing experts. Take some time to review these tips and then be on your way to email marketing success.
- Offer something to your customers!
- In exchange for their contact info, offer your customers something in return. (i.e. a free newsletter, or seminar, or more information)
- Be economical about the info you gather!
- When gathering customer contact information, only ask for the information you need.
- Make it easy for them to unsubscribe!
- Make absolutely certain you provide a way for customers to unsubscribe from your list.
If you follow this simple checklist you will ensure that your email marketing campaign is a success.
Get Your Local Business Online Today,
-Dan
Your Internet Marketing Consultant